Social Enterprise Brand Story Series – Fair Circle
(17 October 2014)

In recent years, consumers has increasing concern over businessmen's profit gains and environmental impact bring about by the manufacturing process, apart from just the selling prices of products.  When the alarm on product safety sets off, the origin of the whole production process would become public focus.  All these factors have contributed to the prevalence of "fair trade" which advocates the importance of safeguarding both the interests of  consumers as well as manufacturers. Trade and Industry Department interviewed Anthony Chiu, founder of "Fair Circle", to share with us his experiences in the establishment of a fair-trade brand.

(Article available in Chinese only)